Getting Started with Pinterest: Basic Tips for New Businesses

Are you thinking about using Pinterest to grow your business but unsure where to start? You're in the right place! Pinterest isn’t just for DIY projects and home decor—it’s a powerful marketing tool that can drive traffic, increase brand visibility, and even boost sales. Whether you're launching a side hustle or scaling an existing business, setting up your Pinterest business account correctly is the key to success.

In this guide, we’ll walk you through the Pinterest business setup process, share basic strategies, and give you tips to help your brand stand out on this visual search engine.

Why Pinterest is a Must for Your Business

Before diving into the setup process, let’s talk about why Pinterest is an excellent platform for businesses:

✅ High Buying Intent – Pinterest users aren’t just scrolling for fun; they’re actively searching for products, services, and ideas they can buy or implement.

✅ Longer Content Lifespan – Unlike social media posts that fade quickly, a well-optimized pin can drive traffic for months or even years.

✅ SEO-Friendly – Pinterest functions as a search engine, meaning with the right keywords, your content can reach a massive audience.

✅ Great for Brand Awareness – Visually appealing pins help you establish brand recognition and attract potential customers.

If your business involves e-commerce, blogging, coaching, or digital products, Pinterest can be a game-changer!

Step-by-Step Guide to Pinterest Business Setup

Setting up your Pinterest business account correctly will help you maximize its potential. Follow these steps to get started:

1. Create a Pinterest Business Account

A business account gives you access to analytics, ad tools, and other features designed to help you grow.

• Go to Pinterest for Business.
• Click "Join as a Business" and enter your email, password, and business name.
• Choose your industry category and add a business website (if applicable).
• Click "Create Account."

💡 Pro Tip: If you already have a personal account, you can convert it into a business account under your settings.

2. Optimize Your Profile for Success

‍Think of your Pinterest profile as your digital storefront. Here’s how to make it appealing:

🔹 Profile Picture: Use a high-quality logo or a professional image that represents your brand.

🔹 Username & Handle: Choose a name that matches your brand and is easy to find (e.g., @YourBusinessName).

🔹 About Section: Write a compelling bio that includes relevant keywords and clearly states what your business offers.

🔹 Website Verification: Claiming your website boosts credibility and allows you to track pin performance.

3. Create and Organize Boards

‍Pinterest organizes content into boards, which act like digital folders for your pins.

• Create boards relevant to your business niche (e.g., "Home Office Decor" for an interior design brand).
• Use SEO-friendly board titles (e.g., “Healthy Meal Prep Ideas” instead of “Food Stuff”).
• Add keyword-rich descriptions to help your boards appear in search results.

📌 Example: If you sell handmade candles, create boards like “Cozy Home Vibes,” “Relaxation Essentials,” or “Best Scented Candles.”

4. Start Pinning High-Quality Content

Content is king on Pinterest, so you’ll need engaging, high-quality pins to attract viewers.

✅ Best Practices for Pin Design:

• Vertical images (1000x1500 pixels) perform best.
• Use bright, high-resolution visuals with minimal text.
• Overlay text to highlight key takeaways or product benefits.
• Stick to brand colors and fonts for consistency.

💡 Tools like Canva or Adobe Express can help you design professional-looking pins with ease.

5. Use Keywords to Improve Discoverability

‍Since Pinterest is a search engine, SEO (Search Engine Optimization) is crucial for visibility.

Where to include keywords:

• Pin titles (e.g., “Easy DIY Home Office Setup Ideas”).
• Pin descriptions (e.g., “Looking for budget-friendly ways to decorate your home office? Here are some easy DIY ideas!”).
• Board descriptions (e.g., “Find the best minimalist home office decor inspiration here!”).

🔎 How to Find Keywords?
Use the Pinterest search bar to see what people are looking for. Type a word related to your niche, and Pinterest will suggest popular search phrases!

6. Be Consistent with Pinning

‍Success on Pinterest doesn’t happen overnight—it requires consistent pinning to keep your content fresh.

📅 Recommended Pinning Schedule:

• 5-15 pins per day spread throughout the day.
• Use Pinterest scheduling tools like Tailwind to plan and automate your pins.

⚡ Quick Tip: Don’t just pin your own content—curate relevant content from others to make your boards valuable.

7. Track Your Analytics & Adjust Strategy

‍Pinterest provides analytics that help you understand what’s working and what needs improvement.

Go to Pinterest Analytics to check:
📈 Which pins are getting the most saves and clicks?
🎯 Who is engaging with your content?
🛍️ What type of content drives the most traffic to your website?

‍Based on the data, tweak your strategy to focus on what resonates with your audience.

Bonus Tips to Grow Faster on Pinterest

🚀 Enable Rich Pins: These provide extra details about your content (great for product listings and blog posts).

📢 Join Group Boards: Collaborate with other pinners to reach a wider audience.

🎯 Run Pinterest Ads: If you have a budget, Promoted Pins can help increase visibility.

💬 Engage with Others: Comment, like, and follow accounts in your niche to build connections.

Final Thoughts

Starting a Pinterest business setup doesn’t have to be overwhelming. With the right strategy, Pinterest can become a powerhouse for driving traffic and growing your brand. By setting up a business account, optimizing your profile, creating engaging pins, and using SEO, you’ll be well on your way to success.

Now it’s your turn! 🚀 Have you set up your Pinterest business account yet? Drop a comment below and let’s chat about your journey!